Hard effort, light beer.

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Fitness and beer don’t have to be enemies.

That’s why Michelob Ultra created a beer low in carbs and calories so people who enjoy exercise can celebrate the effort without worries.

These series of prints show that beer and exercise can go together.

Celebrate your effort with a light superior beer.

For these prints we used nothing but an athlete, sweat, lights and close ups. No montages.

Diego Muñoz y Juan David Pardo - Executive Creative Directors
Duván Villegas - Creative Director
Oscar Castañeda León - Copy

Silvana Hernández Senestrari - Art Director
Photographer: Mauricio Cifuentes

MullenLowe, Beat

Bogotá, Colombia

Hard effort, light beer.

Published: September 14th 2022

The beer have always been feared in the fitness world, but Michelob Ultra wants to prove that his light beer low in calories and carbs it’s the b Read More

Published: September 14th 2022